OrderMyGear (OMG), based in Dallas, TX, announced it acquired DistributorCentral, a technology provider for suppliers and distributors in the promotional products industry.
Terms were not disclosed.

OMG, an online store platform that sells custom-branded merchandise in the team sports space, said the acquisition “further positions OMG in the branded merchandise ecosystem.”

The deal represents the second acquisition for the company, following its acquisition of online store provider BrightStores in November 2022.

The addition of DistributorCentral will “significantly expand the technology solutions available to the more than 4,000 promotional product distributors, apparel decorators and team dealers using OMG online stores,” said the company. It also allows OMG to provide suppliers with product data management and ad solutions.

“Product data is at the core of OMG online stores. It’s also a difficult element of the tech stack to get right,” said Leonid Rozkin, CEO of OrderMyGear. “Suppliers often don’t have the resources to manage their product data across countless channels or to become PromoStandards compliant, so their data is available in the industry standard format. With DistributorCentral, OMG will be able to provide the best technology paired with the highest quality product data.”

DistributorCentral tools included in OMG’s acquisition include product search, eCommerce and order management for distributors, product listing and advertising, product data management, and PromoStandards data transformation and distribution via OneSource for suppliers.

“DistributorCentral’s deep expertise in supplier product data complements our strength in online stores, allowing us to address a critical pain point for stakeholders on both sides of the equation: accurate, up-to-date product data,” Rozkin added.

“DistributorCentral provides high-quality product data to numerous players in the industry, including OMG and other service providers, which is the top request we hear from clients who partner with OMG for online stores. Together, we are uniquely positioned to eliminate the friction of selling branded merchandise for all parties while driving innovation for the entire industry,” a release noted.