Orangetheory Fitness stated that Gregg Koffler has joined the company as chief development officer. Bringing more than a decade of experience in the franchising industry, Koffler will be responsible for developing and implementing strategic expansion efforts to grow the brand’s presence domestically and assist the fitness franchise in achieving its goal of having 900 studios open by the end of 2017.
“Orangetheory Fitness has experienced tremendous growth since our inception in 2010, and we have no doubt that the wealth of knowledge and expertise Gregg brings to the table will be a huge asset in accelerating this momentum and propelling orange nation’s presence nationwide,” said Dave Long, chief executive officer, Orangetheory Fitness. “Gregg has an impressive record of driving exceptional results, and we are confident that this addition to our executive team will help to further propel the brand to new heights in 2017 and beyond.”
Koffler will relocate from Phoenix to the company’s corporate headquarters in Boca Raton, FL to join the executive team. In his role as chief development officer, he will be responsible for overseeing the brand’s franchise development efforts in addition to supervising the sales, real estate, design, construction and supply chain teams and processes. Prior to joining Orangetheory Fitness, Koffler led development efforts for several industry leaders, including Smash Burger, Corner Bakery Cafe and Wyndham Hotel Group.
“The sheer trajectory and rate of Orangetheory Fitness’ explosive growth was unlike anything I have witnessed in the franchising industry, and sparked my interest in joining this one-of-a-kind concept that has developed such a passionate following from consumers all over the world,” said Koffler. “Since coming onboard, I’ve witnessed firsthand how the driving force behind the brand’s compounding success is the corporate team’s tremendous leadership, as well as the true passion the franchisees, coaches and support staff have for the brand. I truly believe the sky is the limit for Orangetheory Fitness, and look forward to helping drive its presence in communities nationwide.”
