Orangetheory Fitness announced opening three new studios in September—two in the U.S. (Crystal Lake, IL and Jersey City, NJ) and one in Valencia, Spain.
“Our new studio openings in Crystal Lake, Jersey City and Valencia exemplify our continued dedication to making Orangetheory Fitness’ transformative workouts accessible to more communities around the world,” said Dave Long, co-founder and CEO of Orangetheory Fitness.
Orangetheory Crystal Lake is the first location in the Chicago suburb and the eighteenth studio for franchisees Adam Paris and David Lanz, who are celebrating a decade as Orangetheory franchise owners. The Paulus Hook studio is the second Orangetheory location in Jersey City, NJ, and the eighth studio led by franchisees Michael Zorn and Michael Reyes, who are celebrating eight years with the brand.
The Valencia studio marks Orangetheory’s tenth location in Spain. Doug and Lisa Birer own the studio and have served as master franchisees for Spain since 2019. The Birers also launched the Velazquez flagship in 2022 and have supported the opening and management of several studios across Barcelona, Madrid and Murcia. In addition to their role as masters in Spain, they partner in the ownership and operations of studios in London and the U.S.
Orangetheory Fitness recently completed a merger of equals with Self Esteem Brands. The company’s global expansion and domestic growth reflect its vision to “make a lasting impact on the health and wellness of communities worldwide.”
Image courtesy Orangetheory Fitness
