Orangetheory Fitness announced that it has appointed Ryan Flaherty as chief fitness and product officer effective immediately. Flaherty was most recently the vice president of performance and activity for Nike.
At Nike, he was responsible for all training-related business, including sleep, nutrition, training, mindset, and recovery. He worked closely with the company’s digital team and programming for the Nike Training Club app. Flaherty also launched the company’s first podcast. He was also responsible for creating the Athlete Service model around Nike’s Tier 1 athletes and managed the Nike Performance Council where he trained athletes including Serena Williams, Russell Wilson and Saquon Barkley. Before joining Nike, Flaherty was the founder of Prolific Athletes, a performance training facility.
At Orangetheory Fitness, Flaherty will focus on developing coach education fitness programs to enhance member experience.
“Ryan has dedicated his career to understanding and cultivating elite performance in athletes and we know his expertise will not only impact our strategy for the future but ultimately create a more dynamic workout experience for our members,” said Dave Long, co-founder and chief executive officer, Orangetheory Fitness. “We couldn’t imagine a more qualified expert to handle this role and welcome him to the Orangetheory Fitness team.”
“I joined Orangetheory Fitness because my passion for helping people live happier and healthier lives through exercise aligns perfectly with the company’s mission,” said Flaherty. “I believe Orangetheory Fitness is positioned to be the leading brand in excelled fitness; Orangetheory has the potential to help even more people along their health and wellness journey through its studio and digital experiences. I’m proud to work alongside the amazing executive team as well as the thousands of incredible coaches all over the world.”
Orangetheory franchisees have opened over 1,450 studios in all 50 U.S. states and over 25 countries. The company was ranked #60 in Inc. magazine’s Fastest-Growing Private Companies list.
Photo courtesy Orangetheory Fitness
