Orangetheory Fitness hired Kelly Lohr as chief marketing officer, reporting to co-founder and chief executive officer, Dave Long.
With recent leadership roles at Amazon and Freshly/Nestle, Lohr brings more than 20 years of experience and leadership in digital and brick-and-mortar marketing, brand strategy, B2B sales, partnership development, creative services, and customer engagement to the role.
“Kelly has the perfect skill set of purpose-driven growth marketing, innovative thinking, brand progression, and team building, and her wide breadth of experience and overall horsepower made her an obvious choice for this role,” said Long. “She also demonstrates a deep-rooted passion for what Orangetheory Fitness stands for, and we know she will be a true shepherd of the brand as we forge our path of future growth.”
Most recently, Lohr was Chief Growth Officer at Freshly, the Nestle-owned healthy prepared meal delivery subscription service, where she built the brand marketing function for the company, led a brand refresh, developed and rolled out the FreshlyWell corporate wellness platform, and spearheaded new wholesale capabilities. Before Freshly, Lohr was head of brand, marketing, customer insights, and strategic partnerships for Amazon Go, where she was a part of the initial team that launched the autonomous retail concept and the Just Walk Out Technology platform, recently introduced in Whole Foods Supermarkets. Lohr was also responsible for the early development of the Amazon Store Analytics product and a suite of shopper marketing programs as a part of Amazon’s physical store monetization strategy.
Orangetheory franchisees operate over 1,500 studios in all 50 U.S. states and 24 countries.
