Orange 21, parent company to Spy Optics, renewed its agreement with Dale Earnhardt Jr. for the continued development of the E Eyewear(TM) sunglass line, the signature series for Dale Earnhardt, Jr.
“We are extremely pleased to extend our relationship with NASCAR legend Dale Earnhardt, Jr.,” said Barry Buchholtz, Orange 21's Chief Executive Officer. “The E Eyewear brand is an exciting growth opportunity for Orange 21 and is poised to both capitalize on Dale's immense popularity, as well as the growth of NASCAR. We are in the process of developing additional sunglass styles that will launch in late 2005 or early 2006, and look forward to further extending the collection to include other products that reflect Dale's personality and lifestyle.”
The initial style in Dale's signature sunglass collection, the E 402, was launched in February, 2005. The E 402 is currently available through independent motor sports, NASCAR-related, and sunglass specialty retail partners.
