Orage hired Beth Steele as the new Director of U.S. Sales. Steele's sales experience will help meet the needs of Orage and its parent company, Coalision who recently expanded their US operations with the opening of a new sales and marketing office in Burlington, Vermont.
“Beth joins us with a long track record of sales success, including nine years at Burton. Beth arrives with a proven history of account development and sales force management,” states Jonathan Frankel, Orage's Vice President of Sales. “With her energy and passion for the winter sports business, she is a solid addition to the management team at Coalision.”
Steele served as a manager for Copley Consolidated, Burton's New England Sales Agency helping to pioneer sub brands such as Analog, Gravis and Nixon. Currently based in the Burlington area, Beth arrives with vast knowledge of the outerwear category having managed the soft goods portion of one of Burton's most successful US sales agencies.
Steele joins Orage with solid background knowledge of specialty and chain business, driving category growth, maximizing local brand traction through agency actions, and sales team management. Orage is looking to Steele to evolve these aspects of its sales foundation aspiring toward future growth.
“Working for Orage is a great fit with my passion for sales and the industry,” states Steele. “I look forward to using my experience to take Orage to the next level.”
