Outdoor Retailer recently confirmed the list of speakers and seminar topics for the upcoming Summer Market 2004 in Salt Lake City, Utah (August 12- 15, 2004) at the Salt Palace Convention Center. As in the past, OR has enlisted experts in their field to head-up panel discussions, seminars and workshops targeting issues specific to todays outdoor specialty retailer. Seminars are free to all Outdoor Retailer tradeshow attendees and conveniently located across the street at the Salt Lake City Marriott Downtown.
Filed under not-to-be-missed, Outdoor Retailer has recruited Jay Conrad Levinson, author of the best selling book series Guerrilla Marketing, for a two-part seminar that is guaranteed to inspire both small and large companies.
2nd Annual OIA Breakfast
Date/Time: Thursday, August 12 7:00AM 9:00AM
Location: Marriott Downtown
Sponsored by: OIA and Outdoor Retailer
Outdoor Industry Association (OIA) will host the
biannual Industry Breakfast kicking off Summer Market
with an energizing keynote speaker, new consumer research
and a complimentary breakfast. This popular event drew
500 guests in January; reserve your space today by
emailing: chowland@outdoorindustry.org.
3 Easy-to-use Techniques for Getting More Customers
Increasing you average sale and boosting repeat business
Date/Time: Thursday, August 12 Noon 1:00PM
Location: Marriott Downtown
Speaker: Jim Ackerman
Every retailer wants more customers who will pay
more money, more often. Wouldn't it be great if
there were proven ways of getting them? Well there
are and it's easy, when you know how. In this crucial
session from marketing guru, Jim Ackerman, retailers
will discover 3 easy-to-use techniques. The first
technique is guaranteed to bring in hordes of new
customers with little or no up-front investment. The
second technique is designed to increase your average
sale by as much as 30%, literally overnight. And the
third will have your existing customers coming back
for more, begging you for the chance to buy again.
Not a session to miss if you're serious about
building your business.
OIWC Presents: Communication Skills in Business
Date/Time: Thursday, August 12 Noon 1:00PM
Location: Marriott Downtown
Sponsored by: OIWC
Speaker: Irene Link
How communication in the workplace/retail differs
between genders and how this affects your bottom
line. Communication is the key to success for all
business as it stimulates morale, productivity and
ultimately sales.
30 Things To Do When Business Is Tough To Get
Date/Time: Friday, August 13 7:30AM 9:00AM
Location: Marriott Downtown
Sponsored by: Microsoft
Speaker: Jim Dion
This workshop could also be titled Retail 101. It is
a fast-paced look at basic tactics that any retailer
can use today to increase business. Great presentation
for storeowners, managers, and sales associates. None
of the strategies are about discounting price.
FabricLink's Technical Center Presents an Industry Panel
Discussion
Date/Time: Friday, August 13 7:30AM 9:00AM
Location: Marriott Downtown
Sponsored by: Fabriclink
This is the third in a continuing series of industry
panel discussions organized by FabricLink and
sponsored by industry businesses. The popular forum
provides support to our industry by encouraging
interaction among its various segments. The panel of
experts includes suppliers, manufacturers and retailers,
who discuss issues and solutions to problems associated
with doing business in the outdoor and fitness markets.
Audience participation is encouraged. Bring your
questions, get inspired, and add your support!
Increase Footwear Sales Through Digital Scanning
Date/Time: Friday, August 13 11:00AM Noon
Location: Marriott Downtown
Sponsored by: Apex
The iStep F.I.T. provides a unique retail experience.
The digital foot scanner accurately measures foot size
and recommends appropriate footwear. The system provides
pertinent information on foot pain and promotes products
that will increase sales and profits.
Sell More of What You Have To Customers You Already Have
Date/Time: Friday August 13 Noon 1:00PM
Location: Marriott Downtown
Sponsored by: Microsoft
Speaker: Jim Dion
Retailers often complain about the lack of traffic and
sales. This workshop identifies various ways to increase
your business by over 20% with existing customers. This
is a fun, challenging and proven workshop.
OIA Retailer Roundtable
Date/Time: Saturday, August 14 7:30AM 9:00AM
Location: Marriott Downtown
Sponsored by: OIA and Outdoor Retailer
OIA will host a seminar for retail owners and managers
that will provide a non-competitive atmosphere for
retailers to share successful business ideas and programs.
The Triple Bottom Line — What is it and why our customers care?
Date/Time: Saturday, August 14 7:30AM 9:00AM
Location: Marriott Downtown
As a group, the outdoor industry leads the nation in
acknowledging that success depends not only on
profitability, but also our social responsibility and our
ecological impact on the planet. Join us to discuss the
Triple Bottom Line with members of the outdoor industry
representing companies who have committed to overall
corporate sustainability to find out what it means and why
its important.
This Old Store An Essential Guide to Store Remodel Strategies and Costs
Date/Time: Saturday, August 14, Noon 1:00PM
Location: Marriott Downtown
Speaker: Brian Dyches
The rigors of planning a remodel or new build-out can
be daunting to even the savviest retailer. From site
selection to selecting paint colors, from hiring a
contractor to project management making hundreds of
decisions in a logical sequence is crucial to achieving
planned results and budget compliance. Brian Dyches
draws upon his teams experience in designing hundreds
of retail environments and delivers start-to-finish
practical advice that is sure to save on time, aggravation
and money. In this practical session retailers will learn:
How to begin the budgeting process
How to determine which areas demand more attention to detail
Mastering terms and industry slang
Sourcing fixtures, props and designers
Guerrilla Marketing – Your Competitive Advantage, Part I
Date/Time: Sunday, August 15 7:30AM 9:00AM
Location: Marriott Downtown
Sponsored by: TAPS and OR
Speaker: Jay Conrad Levinson
Jay Conrad Levinson is the author of the best-selling
marketing book series in history — Guerilla Marketing. Having sold 14 million copies worldwide, Jays books have
appeared in 30 languages and become required reading in
many MBA programs domestically and internationally. Jay
realizes that most businesses are not Fortune 500s and
dont have huge marketing budgets. In this two part series
he will teach organizations how to use the power of
unconventional marketing instead of the brute force of
enormous marketing budgets.
Guerrilla Marketing – Your Competitive Advantage, Part II
Date/Time: Sunday, August 15 Noon 1:00PM
Location: Marriott Downtown
Sponsored by: TAPS and OR
Speaker: Jay Conrad Levinson
Dont miss the second part of this informative seminar
that will make you think differently about marketing your
company.
Outdoor Retailer Summer Market 2004 will be held in Salt
Lake City, Utah from August 12-15 at the Salt Palace
Convention Center, the Open Air Demo is scheduled for the
day prior to the show on August 11th at Little Dell Lake,
Utah. More information on Summer Market 2004 and Outdoor
Retailer tradeshows can be found at
http://www.outdoorretailer.com.
