Outdoor Retailer (OR) reports that attendance at its Winter Market in January grew 1 percent as a 23 percent increase in international buyers and a 16 percent increase in the number of stores from the Northeast more than offset a 6 percent decline in drive-in attendees.
OR said overall attendance at the four-day show increased 1 percent to 21,814 with the overall number of stores represented rising 4 percent. A total of 998 brands exhibited.
Outdoor Retailer attributed the 6 percent decline in drive-in attendees to a tighter process for qualifying local and regional attendees to ensure the show admitted only legitimate industry pros, such as retailers, buyers and outfitters. OR also excluded attendees under age 16 from the retail buyer category. The result was a significant reduction in local attendance formerly identified as retailer, distributor or working media. That, however, yielded an improvement in the quality of attendee audience.