OpSec Security announced the appointment of Greg Sim as vice president, strategic accounts and partnerships in the North American Sports Licensing, Apparel and Footwear markets.
Sim is a consumer products veteran with 24 years in the brand protection industry, working with retailers, licensees and licensors. He joined OpSec from Vineyard Vines, where he was Vice President of Licensing and Custom. Before this, he spent 20 years at Major league Baseball, working in wholesale, licensing, marketing, product creation, retail, branding, and identity.
“I’m thrilled to join OpSec and lead the development of strategic accounts and partnerships across the sports and apparel markets,” Sim said. “OpSec’s offering of products and services in the retail and wholesale market has grown considerably, and I am excited to present these new capabilities to our accounts in this space.”
Peter Waker, senior vice president and general manager, OpSec Security, said, “Greg’s background is a perfect fit with our core values of customer-first focus and delivering exceptional value to our clients, and we are excited to have him lead our strategic accounts and partnerships in sports and apparel markets. Greg’s breadth and depth of experience will be invaluable in helping deliver OpSec’s broad portfolio of products and services that enhance the ability of our customers to protect their brands, products, services and, critically, their customers.”
