Oofos has hired Matthew Withrow as its new director of specialty sales. The company said Withrow will create, plan and execute sales strategies for the specialty distribution channel, including Run, Outdoor and Other sport-specific specialty distribution.
“He will focus on regional expansion, market penetration and account-specific plans aligned with the Oofos brand strategy,” the company said in a LinkedIn post. “He will also lead our shop-in-shop (SIS) program, securing premium specialty retail spaces to enhance brand presence and accelerate retail activity.”
Image courtesy Oofos
