Japanese sports fashion brand and Asics subsidiary Onitsuka Tiger will open a flagship store in Kobe, Japan, where the brand was born in 1949, on November 25.

Onitsuka Tiger Kobe is located in the Kyukyoryuchi district where foreign merchants lived when the port of Kobe was first opened in the 1860s. Contrasting with the stone facade, the store interior is a mixture of Japanese classic and modern. The use of paperboards decorated with crafted wood creates a feel of a traditional house with a sophisticated touch.

Like all other stores worldwide, Onitsuka Tiger Kobe will hold a full range of Onitsuka Tiger product lines including footwear, apparel and accessories.

Onitsuka Tiger Kobe is the 11th store in Japan and 19th worldwide. It follows a series of openings that marks the biggest domestic expansion since the first store in Tokyo’s Daikanyama district was opened in 2003. In 2006, including Kobe, a total seven new stores in Japan have been opened.

The upcoming opening in the Japanese harbor town and the recent opening of Onitsuka Tiger Kyoto on October 15 reinforce the brand’s presence in the Kansai region.

Onitsuka Tiger Kyoto can be found along the Takasegawa River in centrally located Sanjoukawaramachi. The B1 floor space of Times Building, designed by the famous Japanese architect Tadao Ando in 1984, offers visitors a view of the small river and the bustling atmosphere in the area.

The traditions of Kyoto and the modern and young vibe in the neighborhood mirror the Onitsuka Tiger tradition of combining heritage and contemporary design.