O’Neill Becomes Official Partner of Project BLUE

Project BLUE, has added O’Neill as an official partner. As a project BLUE partner, O’Neill joins Billabong, Dakine, Electric, Nixon and Reef in their quest to support the international efforts of the Surfrider Foundation by creating special edition products.  Beginning in spring ’08, O’Neill will offer project BLUE apparel for men and women including 100% organic cotton printed tees and organic cotton blended hoodies. 


“O'Neill is stoked to become a member of project BLUE,” said Chief Executive Officer Toby Bost.  “O'Neill is a brand that was founded on the concept of being able to surf longer and we want generations to come to be able to enjoy the ocean and its coastlines.  By becoming a member of project BLUE, we are partnering with other industry leaders to generate environmental awareness to protect our oceans and the spirit of surfing.”




Available to consumers in January 2008, the O’Neill project BLUE products will be sold at leading retail stores nationwide and on swell.com, the official online retailer of project BLUE.  Proceeds from the sales of each piece will be donated directly to the Surfrider Foundation.



“We are thrilled to have O’Neill join the project BLUE initiative,” said project BLUE Founder Vipe Desai. “They are an iconic brand in the surf industry and their partnership will allow us to reach out to an even larger audience of consumers who want to help protect our coastlines.”


Retailers interested in carrying project BLUE products can see a special preview of the new spring 2008 styles from all six partners at the upcoming Action Sports Retailers show in San Diego, Calif. this September.

About The Author

Teresa Hartford

Teresa Hartford Editorial & Creative Director | SGB Media teresa@sgbonline.com | 704.651.5741

O’Neill Becomes Official Partner of Project BLUE

Project BLUE, has added O’Neill as an official partner. As a project BLUE partner, O’Neill joins Billabong, Dakine, Electric, Nixon and Reef in their quest to support the international efforts of the Surfrider Foundation by creating special edition products.  Beginning in spring ’08, O’Neill will offer project BLUE apparel for men and women including 100% organic cotton printed tees and organic cotton blended hoodies.


“O'Neill is stoked to become a member of project BLUE,” said Chief Executive Officer Toby Bost.  “O'Neill is a brand that was founded on the concept of being able to surf longer and we want generations to come to be able to enjoy the ocean and its coastlines.  By becoming a member of project BLUE, we are partnering with other industry leaders to generate environmental awareness to protect our oceans and the spirit of surfing.”


Available to consumers in January 2008, the O’Neill project BLUE products will be sold at leading retail stores nationwide and on swell.com, the official online retailer of project BLUE.  Proceeds from the sales of each piece will be donated directly to the Surfrider Foundation.


“We are thrilled to have O’Neill join the project BLUE initiative,” said project BLUE Founder Vipe Desai. “They are an iconic brand in the surf industry and their partnership will allow us to reach out to an even larger audience of consumers who want to help protect our coastlines.”

About The Author

Teresa Hartford

Teresa Hartford Editorial & Creative Director | SGB Media teresa@sgbonline.com | 704.651.5741

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