On, the Swiss running brand announced plans to open its first retail store in Australia in the Melbourne Emporium—its 42nd globally.
According to Inside Retail Australia, the 390-square-meter flagship draws inspiration from Melbourne’s “urban landscape and incorporates gradient tones and textures to foster a welcoming, community-focused atmosphere for sports enthusiasts.”
“As a global sports hub, Melbourne is home to a passionate community of runners and athletes, and our store aims to be a dynamic space for connection and engagement,“ said Rebecca Cai, On’s general manager for APAC. “Here, locals and international visitors will be able to explore our cutting-edge innovations and extensive product range.”
The company will also introduce the On-Run Club to Melbourne in-store every Thursday.
Image courtesy On
