On Running, the swiss running brand, recently launched a resale site and online trade-in program.
The “Onward program” extends the company’s existing ESG initiative, focused on driving sustainability through circularity across its product portfolio. Trove is the brand’s re-commerce partner.
Through the program, customers can return gently used On gear and receive a $35 credit on their next purchase at Onward or onrunning.com.
“We remain dedicated to making high-quality products that push the bounds of innovation, challenging limits that previously existed in the footwear industry. With the launch of Onward, we are giving our customers more access to groundbreaking products while giving our products an extended lifespan at the same standard of quality,” said Caspar Coppetti, co-founder. “Reducing environmental impact is one of our biggest priorities at On. Exploring innovative partnerships with companies like Trove is a key step in becoming a more circular company by the end of the decade.”
Photo courtesy On
