Swiss running brand On has launched Milimani Runners, an elite trail running team based in Iten, Kenya.

The men and women’s teams have been training on the Iten trails to prepare for their debut this summer’s Sierre-Zinal and Ultra-Trail Monte Rosa races, according to Canadian Running.

“For Kenyan runners to make it to the big European races, they need to be sponsored to make the trip,” Milimani Runners coach Julien Lyon, told the publication. “Our project could open the doors to undiscovered talent and give more opportunities to East African runners.”