Median merchandise revenue increased 7.1 percent to $14,508 at the nation’s golf courses in September on a 1.1 percent increase in the number of rounds play compared to September 2012, according to PGA PerformanceTrak.
Year-to-date, median merchandise revenue increased 2.1 percent to $118,237 according to the monthly report, which is based on useable responses gathered from 2,730 facilities by the National Golf Club Association.
September marked the second month in a row with rounds played up and days open flat. In addition, September 2013 had one less weekend day (9) than September 2012 (10). Approximately 81 percent of the annual rounds played have been played through September. For each facility type, please see the year-to-date rounds played comparison for a break down on page four.
Through the first nine months of 2013, the days open for play were the lowest in the history of PerformanceTrak. YTD 2013, there were approximately 17.5 fewer days open than YTD 2012. It remains clear the below-average weather at the start of the typical golf season had an impact on year-to-date performance. The average rounds played YTD are the second lowest compared to all other YTD September figures. Despite the impact of weather, YTD rounds played per day open ranked second highest in the past eight years.
Median merchandise revenue grew the most of the four the key revenue figures tracked in the report. It was followed by increases in total facility revenue at 5.5 percent, food and beverage revenue at 2.6 percent and golf fee revenue at 1.7 percent.
