Olympia Sports’ IP And Customer Info To Be Auctioned

The intellectual property and related assets of Olympia Sports, which filed for bankruptcy last September to liquidate its remaining 35 stores, are on the selling block, including the trademarks for Olympia Sports, Clever Training and Surf Outfitter.

Hilco Streambank, specializing in Chapter 7 and Chapter 11 bankruptcy cases and intellectual property dispositions, is handling the sale. Bids are due on February 7, with plans for an auction on February 9. The sales remain subject to approval by The U.S. Bankruptcy Court for the District of Delaware.

Assets for sale include trademarks, customer data for 640,000 customers (with an e-mail address, mailing address, and/or SMS numbers), owned image library, and marketplace accounts. Domain names include OlympiaSports.net, CleverTraining.com, SurfOutfitter.com, BrooklynHalf.com, RunColorado.com, and ClothesBuy.com.

Hilco Streambank noted that Olympia Sports, established in 1975 in South Portland, ME, had stores across the Northeast and Mid-Atlantic and an e-commerce site at OlympiaSports.net. The chain had more than 230 stores at its peak in 2012 and more than 150 in 2019.

The brand engendered a loyal customer, with more than 415,000 customers having made a purchase in the last two years.

Within the pool of active customers, 175,000 opted to receive SMS text message alerts. Its e-commerce site, launched in 2018, generated more than 16.3 million visits between January 2020 and May 2022.

Olympia Sports generated $65.2 million in retail and $9.8 million in e-commerce sales in 2021. Gross revenues that year were about $74 million with a negative EBITDA of approximately $1.5 million, according to Hilco Streambank.

Clever Training, an e-commerce brand built by a team of endurance enthusiasts, provided fitness gear and related technology. Clever Training’s products catered to athletes of all skill levels across a wide range of team and individual sports and outdoor activities, including running, cycling, swimming, and cross-training. Peak sales generated through CleverTraining.com were $11.8 million.

Surf Outfitter operated one store in Tampa, FL, where its e-commerce site, SurfOutfitter.com, sold products across swimwear, clothing, footwear, boards, and accessories. The brand generated sales of $2 million in 2020.