Celebrating its 20th anniversary, the Outdoor Industries Women’s Coalition (OIWC) announced Day 1 at Outdoor Retailer Summer Market 2016 that it is rebranding the organization under a new name — Camber Outdoors.
The move is intended to better reflect the organization’s approach to its work in the outdoor industry while encouraging both women and men to advocate gender equality in the workplace and in the outdoors, officials said.
“‘Camber’ is an upward curve that creates a deviation in a straight path. Without camber, the direction is linear or status quo,” explained Deanne Buck, executive director of Camber Outdoors. The organization wants to drive change for businesses “in attracting, retaining and advancing talent for greater industry sustainability and relevance,” she said. “We recognize that when employers become the companies of choice for talented individuals, they become the brands of choice for participants and consumers.”
To date, the organization has more than 3,500 members and 170 corporate partners, as well as 59 CEOS who have made a commitment to supporting its current vision of respect, inclusion and gender equality at every level in the workplace. In 2015, REI granted the nonprofit $1.5 million to further its mission.
