The Outdoor Industry Association (OIA) on August 5 will present “Improving Your Bottom Line,” a live Webinar workshop. Using the results of the newly published 2009 OIA Retail Financial & Operations Benchmarking Report, this webinar will demonstrate how retailers can improve their bottom line while lowering their investments.
Presented by Dr. Al Bates from Profit Planning Group, Improving Your Bottom Line will emphasize two essential concepts: “Planning Profits First” and “Setting Profit Priorities.” Webinar attendees will be given specific targets and a road map for reaching those targets. The session will run from 2:00 p.m. through 3:00 p.m. (MDT).
“By understanding every financial aspect of business, including sales, gross margin, expenses, inventory and accounts receivable, retailers can improve their financial results not just by a little, but by a lot,” said Ann Obenchain, vice president of member services and marketing for OIA.
Improving Your Bottom Line is the fourth of nine retail workshops in the 2009 OIA Outdoor University program. Outdoor University is offered free to OIA members and for $99 per webinar for non members. Pre-registration is required. For complete information on the Outdoor University program, speakers or to register, visit http://www.outdoorindustry.org
Outdoor University 2009 Schedule
Wednesday, August 5 Improving Your Bottom Line
Wednesday, September 9 Cosmically Cool Ideas for Holiday Promotions
Wednesday, October 14 Harnessing email and e-commerce to Drive Holiday Traffic
Wednesday, November 11 Turning Shoppers into Buyers
Wednesday, December 9 Maintaining Margin During the Holidays
Wednesday, January 13 Managing Consumer Buzz on Social Media
Outdoor University is sponsored by Outdoor Retailer, JanSport, Woolrich, 3point5.com, The Leisure Trends Group, Alien Truth Communications, Base Camp Communications, Creative Business Consulting Group, Darby Communications, Gluskin Townley Group, Pale Morning Media, The Mann Group, and Redwood Creek.
