Outdoor Industry Association (OIA) is offering a $50 discount on registration to its annual leadership conference Rendezvous through Aug. 9. The Sept. 30-Oct. 2 event, which takes place at the Loews Coronado Bay Resort in San Diego, will bring together hundreds of outdoor industry professionals for three days of learning, networking and service.


This year’s Rendezvous focuses on the millennial consumer and the future of outdoor retail. With tracks on innovative leadership, the consumer revolution and dynamic diversity, the educational line-up is designed to help outdoor businesses understand changing consumer behavior and how companies can adapt and thrive.


“This year’s theme is ‘Learn. Connect. Ignite.’, and this precisely what industry leaders will do at Rendezvous,” said Michelle Beisner, OIA’s director of education. “We’re bringing the industry together to learn, share ideas and make personal connections that will fuel business evolution and growth throughout the industry.”


In addition, the event features the 15th annual Rendezvous Service Project Sponsored by Timberland, a unique opportunity to get dirty and bond with colleagues while giving back to the local community. This year OIA is partnering with Wildcoast, an international conservation team that works to conserve coastal and marine ecosystems and wildlife, to help clean up the Tijuana River Valley, one of the largest open space areas in south San Diego County.

This year’s schedule is packed with eye-opening sessions that promise to educate and energize outdoor companies and help them stay at the forefront of trends that are affecting the outdoor industry. The full Rendezvous agenda is online at outdoorindustry.org/events/rendezvous/agenda.html.  Registration for Rendezvous is limited, and the $50 discount expires Aug. 9. Register online at www.outdoorindustry.org/rendezvous.



Based in Boulder, Colo., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, go to outdoorindustry.org or call 303.444.3353.