Outdoor Industry Association, in conjunction with Sports Marketing Surveys, is conducting a survey of retailers to help provide valuable information for the industry. This is a three-part survey on general information, outdoor retailing and operational cost. The report will give outdoor specialty retailers a useful view of best practices and average operating costs and margins among industry businesses.

All survey responses are highly confidential. Only the aggregate results from a large sample will be transparent.

If you’re a retailer, OIA is asking for contributions to this valuable resource by taking part in the survey. Participants will be presented with a summary of the results and entered into two drawings for two nights at the Outdoor Retailer Summer Market 2006. Questions can be addressed to Clint Wall at Outdoor Industry Association at (303) 444-3353 or email Sports Marketing Surveys at usa@sportsmarketingsurveys.com