The Outdoor Industry Association (OIA) announced that two returning board members and two new incoming members would officially take seats on the board at its September meeting.
The returning members are Frazier Blair, Orvis Company VP of merchandise planning and Shawn Gorman, L.L.Bean, Inc. executive chairman. The two new members are Sara Ellis, L. Gore & Associates global product specialist, Gore-Tex product technology for consumers and José G. González, Latino Outdoors Founder and Avarna Group partner.
Each has three-year terms.
OIA said in a statement, “We appreciate the continued service of the existing directors and look forward to bringing on two new directors representing the outdoor industry. It’s more important than ever that OIA represent the breadth of brands, retailers, and consumers who love the outdoors.
“The OIA board of directors provides guidance for the organization’s overall strategic direction, establishes policies and positions and monitors the Association’s financial health, programs and overall performance. OIA, with its Board, is working to bring renewed focus to the work that directly addresses our members’ challenges and opportunities in a post-pandemic world by providing insights, advocacy and opportunities for action that support the long-term success of outdoor businesses and equitable outdoor access for all. The four directors in the class of 2022 bring the experience, perspectives and skill to help guide our industry into a future with thriving outdoor businesses, thriving outdoor communities and a thriving planet.”
