Ogio is rolling out the company's most comprehensive brand initiative showcasing its Silencer Golf Bag collection.
The new marketing campaign will incorporate a multifaceted approach, integrating TV commercials airing during live coverage of PGA Tour events along with the Golf Channel, e-marketing, social media marketing, and in-store merchandising to showcase to consumers the highly innovative features of the Silencer.
“We are very excited to roll out this marketing campaign as the Silencer is one of the most innovative products introduced in the golf market in many years. This campaign is designed to make golfers aware of the technology that we offer in a golf bag that provides unique protection for their golf clubs while reducing the annoying sound of club heads smashing together”, says Tom Gocke, Vice President of Golf at Ogio.
Silencer’s dynamic protective membrane top separates up to 14 club heads and the proprietary Unibody Grip Lock bottom uses flex grab teeth to keep clubs in place and eliminate movement. By reducing the dreaded clanking sound and minimizing club dings, golfers can add years of life to any set of clubs. The stand bag’s durable integrated handles allow for stable and secure lifting, while the equalizing shoulder strap balances weight across your back, making it as comfortable on the 18th green as it is on the first tee.
“Despite the challenging golf market over the past several years, Ogio has enjoyed average annual sales growth of 29 % during that time period” according to Tony Palma, CEO of Ogio. “This success is the result of our relentless focus on innovation and developing one-of-a-kind products that allow us to differentiate from the promotional pricing environment prevalent in certain sectors of the golf market. By continuing to introduce unique, innovative, fashionable and high-quality golf bags we have given customers a reason to seek out and buy Ogio” says Palma.
Ogio’s new marketing campaign is sure to bring avid golfers closer to a product that will create a golfing experience that’s meant to be peaceful and enjoyable. This all-encompassing plan is set to roll out end of May 2015, and run throughout the year. Ogio will continue to invest in creative initiatives to showcase Silencer entering into the New Year as well.
