Off Broadway Shoe Warehouse has launched the Puma Shop – a concept that is exclusively available at the footwear retailer’s Los Angeles location.
“We wanted to take our partnership with Puma to the next level by driving awareness of our Puma offering in a highly visible fashion market,” said Andy Meyer, vice president and general merchandise manager for Off Broadway Shoe Warehouse. “In just a short time, the Puma Shop has been a tremendous success in allowing us to tell the Puma story to our Los Angeles customers.”
This new creative concept is positioned at the front entrance at 6920 W. Sunset Blvd. and is visible to an estimated 50,000 people who pass the store daily. With the ongoing athleisure trend still gaining momentum, athletic sales have been a crucial part of Off Broadway Shoe Warehouse’s business.
According to Meyer, while the Los Angeles location is the first store to offer the Puma Shop, the brand plans to introduce the concept across all of Off Broadway Shoe Warehouse’s 80 locations in the future.
Headquartered in Charlotte, N.C., Off Broadway Shoe Warehouse has more than 80 locations from coast to coast and offers current-season footwear for women, men and children. One of the first “warehouse concept” stores in the country, all items at Off Broadway Shoe Warehouse are on display, easy to find and 25- to 75-percent off department stores prices.
