Oboz footwear has selected the Bollin Group as its newest international distribution partner.  Effective immediately, the Bollin Group will distribute the Bozeman, MT-based outdoor footwear brand throughout the United Kingdom. 


With this new partner, Oboz will get its first showing in Europe at ISPO Munich from Jan. 26–29, 2014 in Hall A6 Stand 305.


“I am very pleased to be working with the Bollin Group,” said Oboz President and Founder John Connelly. “They are an established partner with strong networks in outdoor and footwear. The UK will be a significant global opportunity for us, and help us build on our six years of solid growth.”


The Bollin Group (www.bollingroup.com) owns a number of well-known, high quality outdoor brands, including Bridgedale socks, Mountain Equipment, Sprayway, Hilly Clothing and Ronhill.  Additionally, it owns Burton McCall Ltd-which provides a unique multi-channel distribution service for premium brands in the UK.  Burton McCall distributes Victorinox, Maglite, Stanley, Felco and other brands.

Oboz’ distribution will be managed by Ian Christian, Brand Director of Sprayway.


“I am delighted to be working with such a fantastic brand as Oboz,” said Christian.  “Oboz creates a superb product and they have a strong ethic, including their One More Tree program where a tree is planted for every pair of shoes sold.  Plus it gives our retailers what they have been asking for-footwear-so Oboz fills the puzzle with the piece that was missing.”


Christian, who will manage the Oboz launch and distribution in the UK, can be contacted at Ian.christian@sprayway.com or by