Oboz announced it has helped plant over a million trees since 2008 for Trees for the Future, an international aid organization that plants trees to improve the lives and environment of communities in Sub Saharan Africa.
To celebrate the million-tree milestone, Oboz is hosting a party for retailers and friends at the upcoming Outdoor Retailer trade show in Salt Lake City:
When: Thursday, August 4 at 5:00 p.m.
Where: Salt Palace Booth BR 401 – in the ballroom
What: beer and a free commemorative cup to first 100 people.
Guests can also try out Oboz shoes and Oboz will plant a tree for every pair tried on. “We’re excited to reach this milestone, thanks to the incredible trust and support from retailers that have helped Oboz thrive and grow since 2008,” said John Connelly, Oboz founder and President. “The fruit of our retail partnerships has benefited lives far away, through the work of Trees for the Future.”
Oboz initiated its ‘One More Tree’ program to benefit Trees for the Future from its first days in business in 2008. For every pair of shoes or boots Oboz sells through its retail partners, the company makes a donation directly to Trees for the Future. Since 1989, the non-profit organization has planted over 100 million trees throughout regions of the world in most need.
Oboz also hosts One More Tree promotions with its retailers to brings Oboz’ tree-planting message directly to consumers and increase brand awareness. At a typical event, Oboz plants a tree for every pair of shoes that customers try on, and also gives customers a locally appropriate tree seedling to plant at home or in their neighborhood.
Every year, Oboz informs retailers about the exact impact of their business with Oboz on Trees for the Future. Oboz gives selected retailers a ‘report card’ detailing the number of trees the retailer helped plant, as well as benefits of the programs operated by Trees for the Future.
According to Trees for the Future, just 4,000 trees, planted in a dense ‘forest garden’ alongside vegetables, can give a large family just about everything they need to thrive. Families can rely on these gardens for income, food to eat, stability from weather, pests and market fluctuations, feed for livestock, and fuel for cooking.
