Oboz's southeast sales territory has gained the experienced hand of Beaty Jackson through Adventure Marketing Group's new partnership with the veteran sales rep. The sales agency now numbers three: Tom Hammond, Bo Boran and Beaty Jackson, serving nine states spanning Virginia to Mississippi.

Jackson's merger with Adventure Marketing Group brings three decades background in the outdoor industry to the agency, as well as strong lines including Deuter, Leki and Ibex. “Having been a one-man show, I look forward to partnering with Tom to expand our opportunities,” said Jackson.

“I'm very psyched to have Beaty become a partner in the agency because of his vast knowledge of the industry and work ethic,” said Hammond. “Beaty will quickly give Oboz a much stronger presence in the region.”

Jackson will cover Alabama, Mississippi and Tennessee for Oboz. 

Tom Hammond is the primary agency contact for Oboz; his on-the-road territory includes North Carolina, Virginia and West Virginia.

Finally, Bo Boran reps Oboz in Florida, Georgia and South Carolina.