The Oberalp Group has been the distribution partner for the traditional Austrian brand Fischer in Italy since 2012 and will remain so until 2028.
For more than 350 dealers with over 400 points of sale, the Oberalp Group will deliver the entire Fischer range—from alpine to cross-country skis, boots, poles, and accessories.
For the first time, the Oberalp Group has secured the distribution rights of the One/Way brand, which Fischer Sports also own. This emerging brand profiles itself as a specialist in ski and hiking poles for retailers and consumers.
The CEO of Fischer, Franz Föttinger, and the CEO of the Oberalp Group, Christoph Engl, sealed the cooperation for another five years at the beginning of July by signing the contracts for both brands.
As a leading international ski manufacturer, Fischer Sports remains an Austrian family business. Today, in addition to ski production, divided into Nordic (cross-country skiing) and Alpine (downhill, slalom, and co.), ski boots, ski poles, and ice hockey sticks are also produced at the sites in Ried im Innkreis in Austria and in Mukachevo in Ukraine. Fischer builds its skis with a wooden core.
“It fills us with pride that the Oberalp Group has been able to represent this traditional brand in the Italian market for more than ten years and that we will have the chance to pursue a clear growth plan for the coming years.” The ski market may be competitive, but Fischer is a household name to all as a brand that has built itself up over many years as a promise of quality. In 2024, Fischer will be able to look back on 100 years of company history.
“Discussions to renew the partnership between Oberalp Group and Fischer Sports have already started in 2022, and, due to
our great cooperation in the past years, nothing prevented an extension. We have approached this process thoughtfully with
the aim of becoming one of the reference players in Italy, as well as in the Alpine and Nordic markets, where we are already leaders,” added Stefano Bovolon, business unit director of distribution forthe Oberalp Group.
Werner Sickinger, team leader, sales management, said, “For more than ten years we have built an important partnership with Oberalp and achieved excellent results in Italy. The extension of the contract was a logical consequence for us; changing partners has never been an option.”
