Oakley, Inc. extended its partnership with the United States Olympic Committee, securing its role as the official eyewear supplier to Team USA beyond the London games and through 2020.
Oakley is the first-ever performance-based eyewear supplier to the USOC and Team USA, and has licensing rights for protective, active, lifestyle and corrective eyewear, including glasses, sunglasses, goggles and associated accessories.
Hundreds of athletes from more than 15 sports will use Oakley products during the London 2012 Olympic and Paralympic Games. The company will also supply product to the U.S. delegation at Sochi 2014, Rio de Janeiro 2016, Pyeongchang 2018 and the soon-to-be-determined host city of the 2020 Olympic and Paralympic Games. Additionally, Oakley will support Team USA at the Youth Olympic Games for Nanjing 2014, Lillehammer 2016 and the yet-to-be-decided hosts of the 2018 and 2020 Youth Games.
“U.S. athletes trust Oakley eyewear, and we are proud to partner with a company that has earned such a distinguished reputation for performance technology,” said USOC Chief Marketing Officer Lisa Baird. “In addition, the partnership allows Team USA fans to show their support for athletes by purchasing products from the Team USA Collection.”
A percentage of the proceeds from sales of all Team USA eyewear will support the training of U.S. Olympic and Paralympic athletes and hopefuls.
Prior to the London 2012 Games, Team USA hopefuls will rely on Oakley eyewear as they compete to earn a spot on the U.S. Team. Oakley’s athletes include Kristen Armstrong (Olympic gold medalist, cycling), Bryan Clay (Olympic gold medalist, decathlon), Susan Francia (Olympic gold medalist, rowing), Lolo Jones (world champion, 100m hurdles), Taylor Phinney (world champion, cycling), Wallace Spearmon (world champion, 4x100m relay), and Kerri Walsh (two-time Olympic gold medalist, beach volleyball).