Oakley to Open London O Store

Oakley, Inc. announced the opening of a flagship O Store located in the Covent Garden area of London. This latest addition to the company's expanding domestic and international retail presence will be owned and operated by Oakley's wholly owned subsidiary, Oakley U.K. Ltd.

“The U.K. represents a very important international market and the London O Store provides the ideal place to showcase our international brand and full range of product offerings,'' commented Oakley COO Link Newcomb. “Covent Garden is perfect for the striking and unique design of this store which complements the area's notoriety for design excellence.''

The O Store's King Street location features the building's original stone and brick facade with a modern retail interior of glass, stainless steel and brushed aluminum.

Worldwide, Oakley now operates 43 company-owned O Stores and Vaults including locations in Australia, Japan, South Africa, the United Kingdom, and the United States. There are also seven other international locations operating as licensed stores in Austria, Australia, Chile, France, Spain, and the United Kingdom. Additionally, the company operates 90 sunglass specialty stores through its wholly owned Iacon subsidiary under seven separate retail concepts including: Sunglass Designs, Sporting Eyes, Occhiali da Sole, Oakley Icon, Optica, Sunglass Club, and Sunglass Icon.

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Teresa Hartford

Teresa Hartford Editorial & Creative Director | SGB Media teresa@sgbonline.com | 704.651.5741

Oakley to Open London O Store

Oakley plans to open a flagship company owned O Store located in the Covent Garden area of London. This latest addition to the company's expanding retail presence is scheduled to open in the first quarter of 2005 on King Street and will be owned and operated by Oakley's wholly owned subsidiary, Oakley U.K. Ltd.

“London has been one of our top target markets for an O Store(tm) and the location we have found in the Covent Garden area is the perfect place to showcase our international brand,” commented Oakley Chief Operating Officer Link Newcomb. “Our U.K. team has been building the Oakley brand for many years and we believe they will do an excellent job of expanding our retail concept in this very important international market.”

Newcomb further commented, “Our international O Store philosophy is to find locations in areas with a youth sports/lifestyle focus and fashion forward thinking. International locations may be opened and managed directly by the existing international Oakley sales and marketing offices around the world or through license agreements with qualified partners such as in the case of our Barcelona, Spain location.”

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