Oakley has entered into a business arrangement with The Orvis Company for the production of eight custom polarized eyewear pieces. The polarized pieces will include the Half-Jacket(r) and Half-Jacket(r) three lens array, two models of Big Square Wire(r), two models of the Twenty and two models of the Straight Jacket(r). Each eyewear piece will have 'Orvis' laser etched on the sunglass lens.
“I don't think any company in the world understands better than Orvis the nuances of polarizing technology for technical fly fishing. On any given day in the summer, we have over 1,000 Orvis-endorsed guides, a roving pro staff, on the water helping clientele spot fish. Oakley has firmly established themselves as the technology leader in eyewear from all the important angles – visual acuity, ergonomics and style. Oakley has been awesome to work with in our quest for perfection in angling eyewear. We both insist on the best and with our knowledge of the angler's needs and their proficiency in technology, customers will get the best … fish will never look so good,” commented Perk Perkins, Chief Executive Officer of The Orvis Company.
“Oakley has been the top-rated polarized eyewear manufacturer for the past two years according to results published in Private Pilot magazine. This arrangement with Orvis will introduce our patented optics to fishing enthusiasts who will have the greatest appreciation for our patented eyewear technologies,” commented Colin Baden, President of Oakley.
Initially these polarized eyewear pieces will be featured exclusively in over 1.5 million Orvis spring catalogs that drop nationally in January with similar drops in both February and March.