Nuun and company – manufacturer of electrolyte enhanced drink tablets – has partnered with Prudential RideLondon – the largest festival of cycling in the world – taking place July 28-30. For 2017-18 Nuun will provide on-course hydration support to the 30,000 participants during the Prudential RideLondon Surrey 100 and 46 sportives.
Prudential RideLondon has a variety of cycling events geared to all athletes and abilities, combining the fun of a free family ride in central London with the excitement of watching the world’s best professional cyclists. Amateur cyclists participate by riding a 100 mile or 46 mile challenge on the same closed roads as the professional road race. Nuun will offer their active effervescent tablets as single serves at the Prudential RideLondon cycling show prior to the event weekend and at four hubs on the routes of the sportives. Nuun Active is added to reusable bottles turning water into a sports drink that is high in electrolytes, low in sugar, gluten free and plant based.
“Nuun Active is the ideal hydration drink for riders participating in the Prudential RideLondon sportives,” said Hugh Brasher, event director for Prudential RideLondon. “We look forward to working with Nuun to develop this partnership over the next two years.”
“The Nuun team is incredibly honored to support Prudential RideLondon,” said Kevin Rutherford, president and CEO of Nuun. “We are on a mission to encourage everyone to move more and we look forward to celebrating with the 30,000 riders coming together through cycling.”
Photo courtesy Nuun
