both brands. Starting at the Outdoor Retailer Summer Market and Interbike, the two companies will combine
forces with cross promotion, marketing and sales initiatives.
The partnership will reach
retailers and be visible to their customers. Any consumer purchasing a Deuter
hydration pack will receive a free tube of bigger nuun (a $12.95 value), which
will be packaged with the packs, along with a jointly developed hang tag that
educates consumers about hydration with tips and product use information.
According to Rich Murray, product
manager for Deuter USA,
“nuun complements Deuter hydration packs perfectly. It leaves no sticky
residue-and therefore no dreaded grunge-inside hydration systems. But the
bigger picture is that nuun is a specialist in hydration, just
as Deuter is in packs. So working together brings to light our pack
technologies and nuuns hydration know-how, as well as our customers. It
completes the package.”
“Both companies have a
similar philosophy,” said founder Tim Moxey. “That is, make the best product
possible, the products that we want to use ourselves. Deuters superlative
hydration packs get people out there, and together we can help them stay
hydrated.”
