Nutritional Products International (NPI) hired Joseph Mies, the founder of Muscle Foods USA, as president.
“Joseph Mies is an icon in the sports nutrition sector,” said Mitch Gould, founder and CEO of NPI, the global brand management firm based in Boca Raton, FL. “Joe built Muscle Foods from a start-up to become the largest-and-fastest-growing sports nutrition distributor in the U.S.
Joe brings a VIP list of contacts throughout the health, wellness and sports nutrition industry and decades of knowledge. Joe’s experience will enable him to expand our clients’ distribution network into several channels,” Gould continued.
Mies’ career includes 14 years as general manager and five years as COO for Boss Distribution before he founded Muscle Foods USA. He also was a board director for NutriSport Pharmacal, Inc., a start-up that became a successful New Jersey contract manufacturer.
