Nutrabolt has hired Rajaa Grar as chief digital officer. Grar will lead the development of a new digital strategy to oversee the digital customer experience, social presence and e-commerce revenue for the company’s portfolio brands, including C4, Cellucor and XTEND.

“Nutrabolt’s brands are all about maximizing human potential and delivering world-class customer experiences along the way,” shared Nutrabolt chairman and CEO, Doss Cunningham. “Rajaa is a proven leader and one that we are super excited to have leading Nutrabolt’s digital transformation.”

Grar’s past experience includes stints at Paula’s Choice Skincare, Amazon, Starbucks, Kellogg, and Coors Light.

“When the opportunity came to marry my passion for digital marketing with my love for fitness and performance, it was an easy choice,” shared Grar. “By defining and elevating Nutrabolt’s online presence, we can fully tap into our mission to innovate, inspire and make products that maximize human potential accessible to all.”

Photo courtesy Nutrabolt