Nuun will be providing hydration solutions to members of Flywheel Sports, the indoor cycling boutique, during the two weeks of the Tour de France.
As part of the Tour De FLY cycling challenge. riders across all Flywheel studios will commit to six classes from July 10-23 in which they’ll ride the distance of a stage of the Tour. Riders that register receive a Flywheel and Nuun branded water bottle and product from Nuun to support them through the challenge. Riders at all 42 Flywheel locations are invited to participate.
Nuun will help propel the event, sharing it through its digital channels and with its brand ambassadors and athletes.
“The Nuun team is very excited to partner with Flywheel to encourage their community to push further and achieve their personal best,” shared Kevin Rutherford, Nuun president and CEO. “We are honored to work alongside a brand with shared values dedicated to inspiring movement. Our entire Seattle team is stoked to join the Tour de FLY challenge at the South Lake Union Studio.”
“At Flywheel, we are fueled by our community of performance-focused riders; those that are empowered to push themselves to the next level of fitness,” said Flywheel CEO Sarah Robb O’Hagan. “We are thrilled to partner with a like-minded brand such as Nuun to bring the Tour de FLY challenge to life and further tap into our riders competitive spirit.”
Photos courtesy Nuun and Tour de France 2017
