NTWRK, the livestream shopping platform, announced the appointment of Jason Brown as its first chief marketing officer (CMO). Brown joins NTWRK from Foot Locker, where he was VP of marketing in the North America region overseeing the banner’s integrated marketing strategies including launches, campaigns, brand-building efforts and consumer initiatives.
Foot Locker Inc. has held a strategic minority investment in NTWRK since 2019.
Over the past 15 years, Brown has held positions at PepsiCo and NBC Sports Group. While at PepsiCo, he launched and oversaw the company’s partnership with the NBA, enhancing connections with multicultural consumers through digital, media and cultural channels. With NBC Sports Group, Brown drove revenue from sponsors of the Red Bull Signature Series. His earlier experience included integrated sales and marketing positions at Fox Sports Action Sports channel, FUEL TV and Fox Cable Networks.
As NTWRK, Brown will lead its marketing team in implementing exclusive partnerships with brands and creators, build an integrated consumer experience and maximize revenue. Brown will guide all company events, including its virtual shopping festivals, daily product drops, global initiatives, cultural tentpole events, and the formulation of new projects while furthering the company’s commitment to social and cultural responsibility.
“We’re honored to have someone with Jason’s pedigree joining the team. NTWRK sits at the cross-section of technology, culture and commerce, and Jason’s uniquely positioned skillset is key to realizing our vision for NTWRK as we continue to grow and build,” said Aaron Levant, CEO of NTWRK. “We welcome Jason’s bold vision and wealth of experience to the NTWRK team.”
Logo courtesy NTWRK