The National Shooting Sports Foundation (NSSF) has named Diedra A. Cauley its new director of exhibitions and conferences. In her position, Cauley will oversee SHOT Show operations, logistics and marketing, as well as NSSF participation in conferences, expos and meetings.
Cauley brings more than 15 years experience in trade shows, conferences and events to NSSF. In addition, Cauleys sales and marketing experience includes serving as International Channel Manager for BAE Systems Inc., where she was responsible for establishing international distribution programs and managing key customer relationships.
“Diedras industry knowledge and experience will help make for a smooth transition,” said NSSF Senior Vice President Chris Dolnack. “Were very pleased to have Diedra join the NSSF team.”
“I am looking forward to working with exhibitors and attendees to continue to deliver an exceptional SHOT Show experience,” said Cauley.
Cauley will succeed Jeannette Mannuzza, who is retiring in July 2009.