Between 2003 and 2007, the Consumer Price Index (CPI) rose 12.7%. The CPI for Sporting Goods, a specialized index within the general CPI, fell 5%.
Using data from the reports, golf clubs not sold in sets (drivers, wedges, putters, etc.) showed the highest average price growth in the past five years among equipment with more than one million units in sales. In 2007 their average price was $129.18 versus $101.54 in 2003, a 27.2% increase. The average price of golf clubs in sets rose just 9.9% in the same time period.
At the other end of the spectrum, the average price of inline skates fell 4.7%, from $56.27 in 2003 to $53.63 in 2007.
The shooting sports fared well, taking the next four spots in average price growth. The average price of shotguns rose 24.5% to $458.03. The average price of rifles rose almost as much, up 23.1% to $441.13. The average price of air/CO2 guns increased 22.3%, and handguns, 19.5%.
Rod-reel combos, 1-2 person tents, sleeping bags and treadmills were other products that failed to show average price growth.
The data used in this analysis is included in the NSGA report “The Sporting Goods Market in 2008.” Based on a consumer study of 100,000 U.S. households, the report summarizes 2007 retail sales totals-in units and dollars-for 22 types of athletic and sports shoes as well as products in more than 20 sport categories.