Average prices for athletic footwear in 2007 were $43.03, a 2.1% increase from 2006, according to preliminary data from the NSGA “Sporting Goods Market in 2008” report. In 2006, the average price rose to $42.16 (+3.4%) from $40.78 in 2005.
On average, males spent more on athletic footwear than females, $44.98 versus $41.33. By age group, average price paid by the 14-to-17 year olds was $53.04, fairly the same as the $53.01 spent by 18-to-24 year olds. Among males, the 25-to-34 age group paid the highest average price, $58.15.
Among females, the 18-to-24 age group paid the highest average price, $48.89, followed by the 65+ age group, which paid an average price of $46.39.
The report, which will come out in late spring, is based on a consumer study of 100,000 U.S. households. It summarizes 2007 retail sales totals in units and dollars for 22 types of athletic and sports shoes, as well as products in more than 20 sport categories
NSGA: Athletic Footwear ASP Rises 2.1% in 2007
Preliminary data from the NSGA “Sporting Goods Market in 2008” puts the average price point for athletic footwear in 2007 at $43.03, a 2.1% increase from 2006. In 2006, the average price rose to $42.16 (+3.4%) from $40.78 in 2005.
On average, males spent more on athletic footwear than females, $44.98 versus $41.33.
By age group, the 14-to-17 year olds edged out the 18-to-24 year olds by pennies. Average price paid by the 14-to-17 year olds was $53.04 compared to $53.01 by the 18-to-24 year olds.
Among males, the 25-to-34 age group paid highest average price, $58.15.
Among females, the 18-to-24 age group paid the highest average price, $48.89, followed by the 65+ age group, which paid an average price of $46.39.
The information on average shoe prices will be included in the NSGA report “The Sporting Goods Market in 2008,” to be published by the Association in late spring. Based on a consumer study of 100,000 U.S. households, the report summarizes 2007 retail sales totals in units and dollars for 22 types of athletic and sports shoes as well as products in more than 20 sport categories.
Also featured are purchaser demographics annual family income, age and gender of product user, education of household head and sales according to region of the country. Place-of-purchase data allow for analysis of the industrys channels of distribution. Consumer purchases on the Internet are reported.
The report, which NSGA has published for nearly three decades, provides selected product sales history for the last 10 years. This allows the analysis of long-term trends. Brand share reports on individual shoe categories are available separately.
