The National Retail Federation launched the NRF Center for Digital Risk and Innovation “to enhance our ability to shape the public debate on technology issues important to the retail community,” said NRF President and CEO Matthew Shay. “Its work will ensure that retailers can remain innovative, competitive and secure in serving their customers as the technology landscape continues to evolve.”

The NRF Center will be the focal point for the organization’s engagement on technology issues with policy and risk management implications for the global retail industry. The initial focus areas include cybersecurity, digital fraud prevention, AI, and machine learning.

“This marks an important step to further amplify the voice of the retail industry in policy debates on key technology issues,” said NRF Chief Administrative Officer and General Counsel Stephanie Martz. “The recommendations and best practices developed through the NRF Center for Digital Risk & Innovation will serve retailers of all sizes as they navigate investing in technology as a competitive advantage.”

Led by NRF Vice President of Retail Technology and Cybersecurity Christian Becker, who serves as executive director, the Center for Digital Risk & Innovation is governed by an external advisory board comprised of senior-level retail technology executives, industry partners, academics, and other subject matter experts, leverage activities from NRF’s CIO Council, IT Security Council, Fraud Prevention Professionals Working Group, and AI Working Group.

For more information, go here.