The National Retail Federation (NRF) and Paris-based event organizer Comexposium announced that the annual Paris Retail Week conference and exhibition will rebrand in 2025.

The inaugural NRF 2025: Retail’s Big Show Europe will be held September 16 -18, 2025, at the Paris Porte de Versailles Pavilions No.4 and No.6, drawing retailers and business partners across Europe.

“NRF is proud to represent the largest global retail brands in the world, and we are excited to expand our award-winning educational experiences into new markets, complementing the annual Big Show in New York City and Retail’s Big Show Asia Pacific,” NRF President and CEO Matthew Shay said.

NRF has participated in Paris Retail Week for several years, and this past June, the NRF and Comexposium jointly hosted the inaugural NRF Retail’s Big Show Asia Pacific. The sold-out event reportedly “convened over 6,000 business leaders and 300 tech providers for three days in Singapore.”

“As one of the leading global event organizers, Comexposium built Paris Retail Week from the ground up. We are now committed, in partnership with NRF, to ensuring our combined experience will result in one of the most dynamic, sought-after and highly attended retail events in Europe,”

Comexposium Managing Director Laurent Noel said. “Paris Retail Week is a major event for European retailers. For more than 10 years, we have been bringing together more than 350 exhibitors each year, covering the entire value chain of omnichannel commerce. Paris Retail Week also features more than 200 conferences in plenary sessions and workshop rooms, covering all retail-related business issues. By joining forces with NRF, which shares our goal of helping retailers meet their business development challenges, we are bringing the best of both worlds to the market through a new event of unrivaled scope in Europe.”

For more information, please visit nrfbigshoweurope.nrf.com.