The NPD Group has signed an agreement with SportsOneSource, LLC (SOS) to acquire assets relating to the company’s SSI Data POS Sports and Outdoor tracking business. The transaction is expected to close on April 1, 2019. SOS will continue to collect data and service clients through March 31, 2019.
Current SSI Data clients are able to subscribe to NPD services for continued and expanded visibility into the marketplace. NPD has been tracking the sports industry for more than 25 years, offering both POS and Consumer tracking, covering both bricks-and-mortar and online channels. NPD Sports tracking is available in the Americas, Europe, and Asia.
“Sports is a strategic business and a global business for NPD,” said NPD CEO Karyn Schoenbart. “Our top priority is getting our clients what they need to address issues and identify opportunities, using data to grow their businesses.”
James Hartford, CEO of SportsOneSource, LLC, stated, “While SOS will no longer be in the sports retail data tracking business, we will continue to support the active lifestyle market with critical insight and analysis through our SGB Media publishing business. The industry will benefit as NPD and SGB Media concentrate on our respective strengths in data and media.” SGB Media properties include SGB Today, SGB Update, SGB Executive and SGBonline.com, reaching over 50,000 daily subscribers.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, games, and watches/jewelry.