In the 12 months ended September 2021, U.S. fishing equipment in-store and online sales revenues across mass merchants and sporting goods retailers, including e-commerce, grew 4 percent, year-over-year, reaching $3.9 billion, according to the NPD Group.

The data research firm found that the fishing equipment market has had three years of consecutive growth.

Lines, lures and terminal tackle accounted for the vast majority of revenue in the 12 months ended September 2021, followed by rods and reels; however, it was the marine electronics category that grew the fastest with revenues up 26 percent, year-over-year.

“Fishing is a sport that connects with the new lifestyle that emerged due to the pandemic, as people sought refuge in the outdoors,” said Matt Powell, sports industry advisor, NPD Group. “Today’s fishing equipment market is the largest it’s ever been. Accessory-related categories, from tackle boxes and rod and reel cases to fish and depth finders, are selling particularly well, as consumers who invested in the sport are now making add-on purchases.”

“We are thrilled to add this important category to our sports-equipment offering,” said Jim Kelley, president, U.S. Sports, The NPD Group. “In today’s highly competitive and ever-changing retail environment, providing brands and manufacturers with a holistic view of the sports and outdoor-industry landscape equips them to make fact-based decisions and grow their businesses.”