The NPD Group has acquired Pricing Excellence, a retail analytics company that uses cloud-based computing tech to deliver market insights.
Pricing Excellence Founder Nathan Krol joined NPD and will continue to lead the business for current product offerings Market Insight and Data Ladder. The company will also look into complementing its offerings with NPD data. NPD will leverage Pricing Excellence’s wheelhouse to enhance its recently introduced tracking services for the Home Improvement industry.
“NPD is focused on delivering best-in-class data through our core products and alternative data sources for measuring emerging channels such as DTC,” said CEO Karyn Schoenbart. “COVID has accelerated market shifting and introduced new layers of complexity and urgency. We’re excited to be at the forefront of helping our clients navigate a new normal.”
Photo courtesy Pricing Excellence
