The NPD Group has added several new retailers to its footwear tracking point-of-sale service. NPD has also added a new shoe chain channel that helps clients get a clearer picture of the marketplace. The expanded service that is in place gives manufacturers and retailers a more detailed look at the footwear industry, enabling them to make fact-based decisions and to better understand how their products stack up to the competition.
The addition of new retail partners, such as DSW, Rack Room and Shoe Pavilion, compliments NPD’s existing retail panel and enables NPD to expand its point-of-sale (POS) data. Having the new retailers on board also helps NPD’s clients get a better view of the athletic and fashion footwear market from a competitive standpoint and provides insight into styles, pricing and categories.
“As the premier source of sales and marketing information for the footwear industry, NPD’s data represents the closest possible reflection of the footwear market,” said Dennis Brown, group president of NPD Beauty, Home and Fashion. “Our development of strong relationships and our diligence in recruiting new retailers has made these enhancements possible. We provide strategic information to our clients on a monthly basis and continue to reinforce NPD’s data as the gold standard in the industry,” said Brown.
Nearly all the major footwear players use NPD’s data to understand the marketplace. Enhancements like NPD’s new shoe chain channel complements our existing distribution channels and offers clients a new level of detail to analyze. The new shoe channel allows NPD to group participating retailers into relevant clusters, painting a clearer picture of the total footwear marketplace.