Novascarpa Group LLC, formerly Ryn USA, announced that it will drop most of the chung shi line.
This decision was amicable and came as a result of differing strategies regarding the distribution of chung shi between Novascarpa and the chung shi brand owners.
Novascarpa will continue to distribute the wooccoli brand, the flexible wooden sandal, that is produced by chung shi.
“We will continue to dedicate our utmost support to our accounts,” declared Rocco Azzarito, co-CEO of Novascarpa, “in particular to our Foot Solutions accounts, many of hom will be affected by this decision.”
“This also gives us more opportunity to focus our firepower on our Joya brand,” stated Terry Stillman, co-CEO of Novascarpa. “As it has already done so in Europe over the last couple years, Joya’s innovative and pioneering comfort technology has recently entered and caught fire in the US marketplace.”
Boise, Idaho based Novascarpa Group LLC is a distributor of premium quality footwear for the North American and South American market. The brands they currently distribute are Joya, wooccoli and Ryn.
