The Northwest Company announced a multi-year agreement with the University of Texas and 289c Apparel. This partnership gives The Northwest Company the rights to manufacture and distribute University of Texas Longhorn products, including blankets, throws, bedding, bath and beach products, as well as accessories, exclusively.
“At The Northwest, we believe there is enormous potential for brand building in the collegiate market through exclusive partnerships that will enhance, promote and protect brand identity,” stated Ross Auerbach, president of The Northwest Company. “UT is known for having a strong, tight knit community and tremendous amount of school spirit, which is something worth bringing continuity to. As we’ve been a partner with UT for more than 20 years, we are very happy about expanding this important key relationship.”
“The Northwest Company has proven to be successful in their partnerships with the professional leagues and we are certain that they will be able to effectively capture the spirit of the Texas Longhorns in the same light,” said Bill Priakos, president of 289c Apparel. “We’re excited to have a partner in bringing the UT brand to the next level from both a quality and wide distribution position with these products.”
The Northwest Company will offer a variety of University of Texas products beginning in September 2016. The products will be sold in leading and independent retailers nationwide as well as on thenorthwest.com.
“We are very excited to elevate our partnership with The Northwest Company through this new exclusive agreement, bringing along great industry experience to further grow our brand,” says Craig Westemeier, senior associate athletic director of University of Texas. “We have great confidence that this partnership will give our fans a wide offering of high quality UT products, allowing them to show off their true Longhorn pride.”
For further information on the University of Texas, visit utexas.edu. To learn more about Northwest’s product offerings, visit TheNorthwest.com.
