Northland Fishing Tackle acquired Bagley Bait Company. The acquisition will grow Northland’s line of product offerings into new markets and product lines. Bagley Bait Company will transition operations to Northland’s headquarters in Bemidji, MN.

Along with Bagley Bait Company, designer Jarmo Rapala joins the team at Northland. He brings decades of lure design and manufacturing knowledge to Northland. “Working with Jarmo will allow us to extend the Northland brand with innovative and exciting new lures,” said Northland Fishing Tackle CEO Gregg Wollner.

Jarmo commented “I am excited to join the team at Northland. Combining the skills of both teams at Bagley and Northland to bring new lures to market is exciting.”

In 2015 Bagley introduced the proprietary HCM Process – Heat Compression Molding – that results in a superior product in consistency and function with wooden lures. Each bait is precisely weighted and balanced to produce the legendary subtle action anglers rely on cast after cast.

Photo courtesy Bagley Bait Company